Targeting trendsetting women, Tokyo cafe puts samples on the menu

ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Two years ago, we wrote about Tokyo’s Sample Lab, which connected brands with consumers by letting them test and take away new products. The concept was quickly picked up in other parts of the world. Now, the original Sample Lab has reopened as one-of-a-kind marketing cafe targeting Japanese women in their 20s and 30s with free samples in exchange for their visits and views, in a relaxed and informal setting.

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.