Leading jeweler introduces lab grown fashion diamonds

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Having disavowed the realness of synthetic diamonds for years, the De Beers jewelry company enters the market of lab-grown gems. The company’s subsidiary, Lightbox Jewelry, develops and sells De Beers’ lab grown diamonds. Marketed as fashion, rather than fine jewelery, the stones come in three different colors. Identical to mined diamonds in chemical composition, the white, blue and pink diamonds are much less expensive to create. Prices start at USD 200 for a quarter of a carat and rise to USD 800 for a full carat. The diamonds are available in four different sizes.

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