Shoe-shopping perk for Virgin Atlantic’s first-class fliers
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Brand butler offerings can be an effective way to show potential customers that you care — see, for example, Toyota’s “glass of water” mobile app designed to help consumers reduce their emissions. However, when offered only to your best customers, such extras can allow a brand to express true appreciation. Visa undertook such a strategy when it sponsored luxury loos at a music event and reserved them exclusively for the use of its Signature cardholders. It’s also what Virgin Atlantic has recently done for its upper-class passengers through a partnership with The Left Shoe Company, a bespoke men’s footwear brand.
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