Lego pop-up store offers augmented reality shopping experience

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Spotted: The Danish Lego Group demonstrated the potential of augmented reality (AR) shopping this February with a London pop-up shop. The store was completely empty, save a large snapcode, the QR code that opens features on the snapchat app. Shoppers snapped a photo of the snapcode to unveil the "real" shopping experience through AR. They then walked around the empty space, viewing a virtual shop via their phones. The shop featured an interactive DJ booth, a LEGO bouncer, an arcade machine, and clothes. The experience may have been virtual but the shopping was real. Customers paid using Snapchat’s ‘Shop Now’ feature, which…

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