Let’s all get physical

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Our sister-publication trendwatching.com coined MASTERS OF THE YOUNIVERSE, an extreme-individuality trend that goes a long way in explaining the ever greater focus on targeted services that are all about a certain preference, demographic or personal lifestyle. The world of fitness until recently seemed to ignore this trend by offering broad services to literally everyone, but the nichefication of gyms is now in full swing, with the US leading the pack: witness the success of Curves, the chain of gyms geared to women that boasts 4 million members and 8,000 locations worldwide. Curves Clubs can be found in the United States,…

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