Letting customers skip the line

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Giving them priority access, Mobo lets customers order from restaurants and pay for meals using sms. How it works? Customers create an account, which includes their credit card details. After signing up for the service, they can order online via www.gomobo.com, or by text message/sms. The order appears on the restaurant's in-store Mobo system, and is automatically billed to the customer's credit card. The restaurant confirms the order, and the customer receives a text message stating when the order will be ready for pick up. Every Mobo restaurant has a separate Mobo Pick Up counter, so when their order is…

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