Licensing to the grave

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In a lively new twist on what you might call a dead industry, Eternal Image is bringing licensing to the afterlife—through branded caskets and cremation urns. Now lifelong supporters of select sports teams and other brands have the option to take their loyalty all the way to their final resting spot. Eternal Image has licensing agreements with 30 Major League Baseball teams (urns and caskets will available late 2007), the Vatican Library, Precious Moments—and there are even special urns licensed by the American Kennel Club and Cat Fanciers Association to preserve the ashes of beloved pets. More than just a…

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