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Lid that enhances the flavor of takeaway coffee

Drink

Mint Urban Technologies hope to improve the flavor of takeaway coffee with the Aroma Lid — a solution to the problem of plastic aftertaste and restricted aroma.

The quest for the perfect brew continues. Just a couple of months ago Coffee Joulies launched their thermodynamic stones designed to keep coffee at the right temperature, and now Mint Urban Technologies hope to improve the flavor of takeaway coffee with the Aroma Lid. Hong Kong-based MINT have a particular interest in the coffee cup lid, of which over 100 billion are used every year. Following their original biodegradable MINT coffee lid, they designed the Aroma Lid as a solution to the problem of plastic aftertaste and restricted aroma — smell is apparently responsible for 80 percent of taste — experienced when drinking through regular lids. Made in two parts, the primary lid comes into contact with the coffee, with a secondary lid made with aromatic material that sits on top. MINT representative Marc Miller explains that coffee consists of 800 distinct flavors in the same way that wine has a “bouquet”, and the Aroma Lid uses the finest of these flavors to enhance the taste of the drink. The lids are available in a generic design or in a brand-customizable format, which MINT believe will enable store owners to serve “superior tasting” coffee without having to change ingredients or processes. Offering a simple solution to a problem that many will not have even been aware of, the Aroma Lid is tapping into a huge market of coffee drinkers. If the taste benefits are palpable, we predict a bright future. There’s no end in sight for coffee-related innovations!

Email: marc@mintcan.com

Website: www.mintcan.com

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