Life insurance company’s boring policy documents double as art that can hang on the wall

ga('send', 'event', 'Entertainment', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Financial Services', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Style & Design', 'article', 'article-industry-impression', {nonInteraction: true});

Many businesses are now realizing the value of engaging customers with an experience they won't forget, by turning the usual mundane processes into fun ones. Dutch bank ABN Amro recently helped a customer to sell their house by building a fully-functioning rollercoaster inside of it to give prospective buyers a unique tour around the property. Now online life insurance company Beagle Street has launched its Positive Prints campaign, which brightens up policy documents with artworks by noted illustrators. Life insurance is unfortunately a serious business, which means that applying and securing a deal can become a dour task. Not only…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.