Innovation That Matters

Social networking for dogs

Work & Lifestyle

Dogs can wear a SNIF Tag to help their owners make new friends; now pet owners can return the favour by using Dogtree, a social networking site designed especially for dogs. Australian Dogtree is a free service that aims to help dog owners find playmates and walking friends for their canine companions. To search for doggie friends, human users can simply enter their postal code; more advanced search options are also available, such as breed and size. Either way, the result is a list of other suitable canine members in their area. Once they find some that seem like a good match, dog owners can invite them through the site for a playdate or meeting. There are currently almost 600 members on Dogtree, and most elect to use their dog’s photo and name as their username on the site. Need we say more? Now that social networking has covered most of the developed world’s human population, niche applications are coming fast and furious—and even extending to some of mankind’s best friends. Cats may be less amenable to the social networking experience, we suspect, but how long before this comes to other sociable species? Advertisers of related products: get ready, or get involved! Spotted by: Judy McRae

Website: www.dogtree.com.au

Contact: www.dogtree.com.au/help_contact.php

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