Limited edition fashion used to boost charitable giving

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Limited edition items and flash sales are proven ways to motivate consumers to buy. Combine this concept with charitable giving and you get Community Collection, an online shopping portal that features fashion “must haves” for fixed time frames, with 20 percent from each sale going to a charitable cause. Community Collection launched last month, and works with influential fashion designers to offer “the most current fashion and accessories” around. Each designer — from a rosta which currently includes Alexander Wang, Helmut Lang and Diane Von Furstenberg — is paired with a charity. When an item is bought, 20 percent of…

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