WillCall is now introducing BarTab, a tablet app for businesses that lets gig-goers order and pay for a drink simply by giving their name.
Bars are busy at the best of times, but it’s especially the case at gigs and concerts where there’s a mad rush to get a drink before the next act starts. Having already made booking tickets for recommended events easier and more social, WillCall is now introducing BarTab, a tablet app for businesses that lets gig-goers order and pay for a drink simply by giving their name.
For consumers, BarTab will become a seamless part of the app they already use. If they’ve previously ordered tickets through WillCall then their card details will be stored and used to pay for drinks at the bar. When they join the queue, a Bluetooth LE connection from the venue’s tablets will instantly send a notification asking customers if they’d like to start a tab. If they do, drinks can simply be ordered as normal and instead of handing over cash or a card, users just say their name and the bartender can find it in their version of the app. Customers’ tabs are closed at the end of the concert and they’re emailed an itemized bill. They can confirm or even add a tip to the final amount to complete the payment.
Not only does BarTab make bar purchases and payment collection easier for both customers and venues — ultimately selling more drinks — but could also be used to build greater data about customers in order to offer timely and relevant discounts and offers. Are there other venues that could take advantage of a similar system?