Live cyber crime made visible through digital billboard campaign
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UK insurer Hiscox wants to alert small businesses to the very real possibility of being attacked by hackers. Despite the widespread impression that hackers generally focus on big companies, recent YouGov research shows that up to a third of small businesses have been victims of cyber crime. Promoting Hiscox’s Specialist Small Business Insurance, the billboards showed in real time the number of attacks on the dedicated campaign servers. A set of servers similar to those used by many small businesses was set up to power the billboard. Called honeypot servers, the activity within them was reflected on the billboard’s digital…
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