Clothing rail shows social media likes

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Retailers have been exploring ways to bring online shopping preferences into physical stores, with recent examples seeing interactive mirrors and an ecommerce mall in Singapore. A historic department store in the UK, dating as far back as 1888, has installed the first live-feed, digital clothing rail in the run up to Christmas. Many of the businesses in St Helens, a town in Merseyside, England, are receiving a digital makeover from O2 Business. "Towns and cities that are digital seem to be more prosperous," says Ben Down, Business Director at O2, and that's why the project hopes to make the local…

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