Live presentations and product tests offered as in-flight entertainment

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Once a journey dreaded by business frequent flyers and parents alike, long-haul flight entertainment has developed leaps and bounds in the past decade. German airline Lufthansa has gone one step further to bring its offering to life with its open innovation platform FlyingLabs. The airline coined 2017 as its ‘year of digitization’, integrating FlyingLabs into this initative. The platform has two offerings – live presentations and product testing – with selected experts providing insights into their chosen topics. Passengers can tune in using headphones, and ask questions if desired. At the same time, participants can use the time to test…

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