Live presentations and product tests offered as in-flight entertainment

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Once a journey dreaded by business frequent flyers and parents alike, long-haul flight entertainment has developed leaps and bounds in the past decade. German airline Lufthansa has gone one step further to bring its offering to life with its open innovation platform FlyingLabs. The airline coined 2017 as its ‘year of digitization’, integrating FlyingLabs into this initative.

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