Living packaging lets consumers pick fresh fruit at home

Living packaging lets consumers pick fresh fruit at home

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It’s rare that the fruit and veg bought at the local supermarket is truly fresh. There’s a long journey — through picking, transporting, sorting, artifical ripening, checking, packaging and storing — that each item can go through before it arrives on the shelves. It’s a far stretch from the most nutritious form of consuming fruit and veg, which is to wait until it’s fully ripe before picking and eating. For those who can’t enjoy such pleasure, Nurture is food packaging that incorporates the living roots of fruit and vegetables to allow them to continue ripening until they’re ready to eat.

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