Local news widget helps estate agents inform home buyers

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The online news site, Hoodline, covers local news across San Francisco. Set up in 2010 by CEO Andrew Dudley, the site has until now relied on online advertising as their only source of income. However, keen to diversify their revenue in the face of increasingly stringent online advertising budgets, Dudley has created Hoodline Neighborhood Kits. Neighborhood Kits are widgets that use content from Hoodline, as well as partners such as Mission Local and SFGate, to provide information about an area. Real estate agents can embed these widgets on their websites, allowing prospective buyers easy access to information about the area…

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