Local sampling gets a digital makeover
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Supermarkets like Kroger have already used customer purchase history to target discounts at specific customers. Similarly, the Belly Bites scheme is delivering custom sampling offers to its digital loyalty card users to get them to try other local businesses based on the ones they use already. Belly already enables consumers to collect reward points in one place from multiple local businesses through its app. It has now launched the Bites program, which uses data gathered from the use of its smartphone-based loyalty card, for example which outlets the user already frequents and those they've tried and not returned to. Belly…
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