Geotagged social media analysis for local user engagement
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We’ve seen how businesses are using platforms to gather user-generated content across social media platforms, and now Australia-based Local Measure is using the same data to enable local user engagement. Local measure works by filtering and aggregating geo-tagged and geo-fenced social media content, so businesses can use it to gain fast and accurate customer data. With the dashboard, businesses can look at a location via co-ordinates on a map, and capture all public content generated in that set parameter. They can filter the results more using hashtags and geo-tags (tags of specific places such as a concert hall or restaurant),…
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