Local TV advertising made easy & affordable – Update

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Hot on the heels of Spotrunner, which we featured a few weeks ago, comes Spotzer. Like Spotrunner, Spotzer offers ready to air TV spots at a fraction of the price of tailor-made commercials. Spotzer is currently in 'alpha' phase, and busy building a library of pre-produced commercials. The Dutch-American start-up will use a number of methods to keep costs down. It's using excess capacity at large production studios and creating sets of commercials in one go, using the same amount of resources (actors, locations, travel expenses) that would traditionally be required for a single shoot. Spotzer will also be buying…

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