London art exhibition for dogs encourages owners to play

London art exhibition for dogs encourages owners to play

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Weird Of The Week: This is part of a series of articles that looks at some of the most bizarre and niche business ideas we see here at Springwise.

Many of the projects looking at ways to integrate tech with pet care have looked at providing remote care, like smart food bowls and video chat and play via app. Recognizing that pet owners need IRL playtime as well, UK insurance company More Th>n created the #PlayMore campaign. As part of the project, artist Dominic Wilcox designed an interactive art exhibition specifically for dogs.

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