London begins labeling the physical world with calorie loss indicators

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Some people are fitness freaks and some are couch potatoes, but it actually doesn't require rigorous exercise to stay in good shape. We previously wrote about Coca-Cola's Work It Out Calculator — which details the small tasks that cancel out the calories in its products — and now the UK's StepJockey is a project that raises awareness of the health benefits of actions such as taking the stairs, through smart labels that detail how many calories can be lost by climbing them. Funded by the UK Department of Health, the startup believes that walking up and down stairs, rather than…

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