Billboard evolves based on passerby reaction

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In Central London, ad agency M&C Saatchi has created the world's first artificially intelligent poster campaign, inspired by Darwinian natural selection and an extensive real-time focus group. The responsive poster advertises a fictional coffee brand called Bahio, using ever-changing creative components that evolve according to audience reaction. M&C Saatchi's month-long experiment is powered by a genetic algorithm which analyzes the strength of various elements — including over 1000 images as well as fonts, layouts and copy — via a camera embedded in the poster. The system monitors the facial responses of passersby and their length of engagement, and like natural…

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