At London bus stop, interactive ad shows different content to men and women

At London bus stop, interactive ad shows different content to men and women

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Regular readers of Springwise may remember The Girl Store which we covered last year — an initiative set up to address the disadvantages and lack of opportunities many girls and women face outside of the developed world. Now we’ve come across a new, interactive bus-stop ad that recently drew attention to the issue of gender inequality in a unique way. Trialled for two weeks last month in an Oxford Street bus stop, Plan UK’s ad used facial recognition software in conjunction with an HD camera to determine whether a man or woman was standing in front of the screen, and then showed different content accordingly.

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