Lost and found in the 21st century

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The more ‘stuff’ consumers own, the more they’re prone to lose. Lose as in dislocate that is. Think mobile phones, keys, cameras, PDAs, laptops, binoculars, backpacks, passports, briefcases, wallets and purses, golf clubs, power tools, textbooks… you get the picture. But every consumer’s loss can be an entrepreneur’s gain, as proven by an interesting emerging business sector: tech-savvy lost and found services. These services let consumers label their valuables with clearly marked tags informing the finder how to return the item to the owner, and how to get rewarded for his or her help. By phone, via email or any other means available.

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