Lush brings back discontinued products on demand

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Since 1994, Lush has grown from a small bath products store into a multinational enterprise turning over GBP 150 million a year. However, the limited size of its stores means that some niche favourites are discontinued in favour of new and better-selling additions. Responding to customer demand, the store has just launched Retro Lush: an online and mail order-only service that gives ardent fans their fix of long lost products. Despite being made in small batches to match demand, prices are similar to Lush’s current in-store range: from GBP 2.50 for a World Peace bath ball to GBP 45 for a bottle of Icon fragrance.

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