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Tech jeans

Luxury denim brand designs jeans tailored for technology


A new design of jeans, made for all genders, includes features tailored for life in the high-tech modern world.

In 1871, Jacob W. Davis and Levi Strauss created hard-wearing trousers designed for gold miners, made from fabric imported from Italy. When mass production began in 1873, the jeans had two pockets in the front and one on the back. Aside from the addition of two more pockets, and copper rivets, jeans have changed very little in the intervening years. Until now. Product designer Joe Doucet and luxury denim brand 3×1 have partnered to produce jeans designed for the 21st century. The luxury jeans have been updated to include technology that reflects the modern world.

The new Doucet 3×1 jeans are made from 12 ounce stretch selvedge denim from Japan. The larger pockets are made of a micro-fibre material that cleans and protect your devices from lint. The coin pocket has also been enlarged to accommodate credit cards, and lined with RFID blocking material, to prevent thieves wirelessly stealing data from your contactless credit cards. The back of the leg also has a reflective 3M strip running down it. The black strip is invisible during the day, but lights up at night to provide safety while cycling.

The jeans are available for both men and women, in both slim and straight fit. Both styles will retail for 395 USD and will only be sold at 3×1’s New York City store or online. Customers also have the option of having the jeans custom made – for 750 USD a pair. We have seen technology being applied to an increasingly wider range of products. Recently, these have included paint and car tires. Designer Joe Doucet specialises in reimagining everyday objects. He previously designed a 3300 USD gold-plated ashtray and a printer for text messages. What other products could benefit from an injection of high design and high tech?




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