Innovation That Matters

Luxury home appliance store lets customers test-drive showers

Retail

Pirch is a high-end home design store, which offers customers free gourmet meals and instore shower test-drives.

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The average customer experience when buying home appliances is at best an over eager shop assistant, and at worst a trawl of reviews online. But upscale retailer Pirch wants to change all this by creating the first luxury home design store complete with free gourmet meals and instore shower test-drives.

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Inspired by high-end fashion and jewelry stores such as Tiffany and Gucci, Pirch’s clients are served by ‘lifestyle experience advisors’ who prioritize intense customer service, making a visit to their flagship store in Costa Mesa, California more akin to a visit to a luxury car dealership than the nearby Home Depot. Customers can enjoy a complimentary coffee or even a full meal, cooked by one of the chefs working in the kitchen section, while browsing USD 47,500 ovens. They can also test each and every water faucet at a huge circular sink in the middle of the store. About five customers a month go all out and test the showers. Pirch also include delivery and installation with all purchases.

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Could other areas of the retail industry up their customer experience to lure luxury shoppers back in store?

Website: www.pirch.com

Contact: www.twitter.com/ThePirch

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