Tracking & tracing fashion brands’ product stories
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Vendors of T-shirts, jewellery and wool clothing—not to mention bananas, coffee and spinach—have been using product life stories for some time now to demonstrate their efforts at sustainability. Whereas most such efforts have been individual ones, however, Made-By offers a more central approach to transparency by tracking and documenting the efforts of all participating fashion brands. Dutch nonprofit Made-By aims to expand the market for environmentally and socially conscious fashion by facilitating sustainable production processes and then giving brands a way to share their product stories with consumers. Made-By begins by advising participating brands on how to clean up their…
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