In Madrid, dog poo left in public places is mailed back to owners

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One way to ensure dog owners pick up their pet's waste is to offer them and incentive – something the Terra Poo Wifi campaign trialled in Mexico's parks. Another option is to use negative reinforcement. The Council of Brunete's Cacas Express scheme saw those neglecting to pick up their dog's poo have it sent back to them in the post. The council had previously worked with advertising agency McCann on a scheme that sent a motorized plastic dog poo around the municipal region with a message to encourage the cleaning up of pet waste. Noting that the campaign only saw…

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