Magazine ad offers free wifi to readers

Magazine ad offers free wifi to readers

marketing-and-advertising-snapshot-cover
Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>
ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});

Considering its value to consumers, offering free wifi is by now an established way to promote products, and we recently wrote about the wifi movie posters used to market The Berlin File film in South Korea. Now Microsoft has offered a twist on the concept, launching a wifi-enabled print ad to promote its Office 365 software.

marketing-and-advertising-snapshot-cover
Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update