Magazine ad offers free wifi to readers

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Considering its value to consumers, offering free wifi is by now an established way to promote products, and we recently wrote about the wifi movie posters used to market The Berlin File film in South Korea. Now Microsoft has offered a twist on the concept, launching a wifi-enabled print ad to promote its Office 365 software. The ad was placed in a special edition of Forbes magazine – sent out to a select group of readers – and consisted of four back-to-back pages with an ultra-thin router and battery sandwiched in between. Once activated, the router provided users with 15…

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