In Mali, merchants have created an offline music sharing market
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While Spotify and the soon-to-be-launched Apple Music compete to share music’s entire back catalogue with Western consumers, in Mali — where the majority of citizens remain disconnected from the internet — music file-sharing has a much more personal touch. Malian entrepreneurs, known as téléchargeurs, have created an offline music sharing market: the merchants line the streets of Mali’s capital Bamako transferring albums and playlists of recommended music to customers for a small fee.
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