Mapping software locates cereal on a shelf in a shop

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Spotted: Israeli startup Oriient has created mapping software to help people find their way through buildings. Like GPS -- only for indoor use -- the Add-on app makes it easier for people to navigate shops, malls, hospitals or really any building. The Add-on is sold to app developers on a monthly licensing model. Imagine a mall, for example, offers visitors an app to help them find their way around. Adding Oriient to the app guides them to stores and even shelves that sell particular products. Using the earth's magnetic field and sensors in smartphones, the technology can pinpoint a person's…

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