Mapping software locates cereal on a shelf in a shop
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Spotted: Israeli startup Oriient has created mapping software to help people find their way through buildings. Like GPS -- only for indoor use -- the Add-on app makes it easier for people to navigate shops, malls, hospitals or really any building. The Add-on is sold to app developers on a monthly licensing model. Imagine a mall, for example, offers visitors an app to help them find their way around. Adding Oriient to the app guides them to stores and even shelves that sell particular products. Using the earth's magnetic field and sensors in smartphones, the technology can pinpoint a person's…
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