Maps for new-energy entrepreneurs

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The quest for alternative energy is the gold rush of our era. And as with any gold rush, the companies that sell miners their picks and shovels have a good chance of success. FirstLook is that kind of company. Instead of digging tools, it sells detailed reports to new-energy entrepreneurs. Those reports show just how much wind or sunshine an area is likely to receive, based on years’ worth of meteorological data. The company advertises its reports via a free interactive map, which uses Google Maps. Preliminary information from the map helps entrepreneurs determine whether a windmill or solar-panel installation…

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