Sponsorship covers costs of Mariah Carey’s latest album
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It's no secret that record labels are searching for new ways of doing business. Earlier this year we spotted Groove Armada's distribution partnership with Bacardi. Now Mariah Carey is joining the fun, orchestrating several sponsorships for her latest album, 'Memoirs of an Imperfect Angel'. Carey recorded the album in the Bahamas, so sponsorship by the Bahamas Board of Tourism was a natural fit. As was Elizabeth Arden, which sells Carey's Forever perfume. Other sponsors include Métier De Beauté beauty cosmetics and Angel champagne. Sponsorship comes in the form of a small booklet that accompanies the album, filled with glossy advertisements…
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