Market research firm rewards consumers for attaching product feedback to barcodes

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Social media is an incredible tool for businesses to see what consumers are saying about their products, but the comments are often unorganized and difficult to collate. In the past, innovations such as OpenLabel have let consumers attach their opinions and information to product barcodes to alert other shoppers. Now Japan's Research & Innovation startup is using a similar technology to help businesses tie consumer opinions to their products. Customer surveys and focus groups are often time-consuming and expensive to organize, and rely on the willingness of consumers to offer up their opinions. Through R&I's Mycomment system, customers can receive…

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