Mass customized cars for Gen Y

ga('send', 'event', 'Automotive', 'article', 'article-industry-impression', {nonInteraction: true});

Honda and Toyota create vehicles that are both a means of transportation AND a destination in themselves. Mass Customization is alive! Witness Honda and Toyota's bold move into the Activity Support Trucks (AST) category, which is all about Generation Y and the way it uses and customizes their cars. After a successful launch in Japan, Honda recently introduced its 'Element' model in the US market, a car that is, in marketing speak, a means of transportation AND a destination in itself. Meaning that the owner can hang out in it, get dressed in it, and customize the vehicle from looks…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.