Mass customized cars for Gen Y
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Mass Customization is alive! Witness Honda and Toyota’s bold move into the Activity Support Trucks (AST) category, which is all about Generation Y and the way it uses and customizes their cars. After a successful launch in Japan, Honda recently introduced its ‘Element‘ model in the US market, a car that is, in marketing speak, a means of transportation AND a destination in itself. Meaning that the owner can hang out in it, get dressed in it, and customize the vehicle from looks to multi-media capacities.
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