Mastic fantastic — now in New York
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Back in 2006, we covered an ancient commodity that was being marketed in a fresh way—mastiha, made from resin of the mastic tree, which is mainly cultivated on the Greek island of Chios. As we pointed out, mastiha (or mastic) is used in a wide variety of products, and Mastihashops—founded by the Chios Gum Mastic Growers Association—carry everything from mastiha-flavoured coffee, biscuits and liqueur, to toothpaste, cosmetics and chewing gum. All well-branded and sleekly packaged.
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