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Mastic fantastic -- now in New York


Back in 2006, we covered an ancient commodity that was being marketed in a fresh way—mastiha, made from resin of the mastic tree, which is mainly cultivated on the Greek island of Chios. As we pointed out, mastiha (or mastic) is used in a wide variety of products, and Mastihashops—founded by the Chios Gum Mastic Growers Association—carry everything from mastiha-flavoured coffee, biscuits and liqueur, to toothpaste, cosmetics and chewing gum. All well-branded and sleekly packaged. So we were pleased to hear that Mastihashop has made it to New York, its first retail outpost west of Greece. The shop, located at 145 Orchard Street, was opened by two sisters, Artemis and Kalliopi Kohas, who spent many childhood summers on Chios. The New York store sells an extensive range of edible goods and skincare products, from the raw material—’tears’ of mastic resin—to mastiha eye cream. Naturally, there’s still plenty of room for mastiha expansion. Sao Paulo or Singapore, anyone?



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