Matchbox design highlights the danger of smoking

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Smoking kills roughly 6 million people each year. At the beginning of this year we covered a smart cigarette box that connects to a phone, allowing smokers access a limited number of cigarettes each day. Now, advertising agency Publicis Visage, has created a matchbox designed to remind young people about the dangers of smoking. In September, the Ukraine based agency distributed matchboxes to bars and cafes. Their design featured a striking area made in the shape of lungs on the frontside of the match sleeve. Each time the striking pad was used to light a cigarette, the striking pad was…

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