McDonald’s shows off talented workers
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When a company employs 1.6 million front-line workers throughout the world, chances are that at least a handful of them will have knock-your-socks-off singing abilities. That’s what McDonald’s reckoned when it launched its Voice of McDonald’s II. As the title implies, this is the second time around for the event, which debuted in 2006. Then as now, company talent shows were nothing new. But the sheer number of McDonald’s participants—some 3,600 working at restaurants in 53 countries signed up for the most recent contest—helped generate valuable media coverage and customer involvement. This time round, customer votes helped select the finalists…
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