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Filmmakers have long been aware of the power of sound to enhance a story, but now a New York-based startup aims to bring a similar experience to e-books. Booktrack matches synchronized music, sound effects and ambient sound to the text of e-books in a way that’s automatically paced to the reading speed of the user. Working in collaboration with Sony/ATV Music Publishing, Park Road Post and Full Fathom Five, Booktrack offers users a new way to experience the stories they’re reading. Readers begin by downloading the Booktrack edition of the book they want to read from Apple’s App Store. Pricing ranges from free to USD 4, depending on the title. Booktrack e-books can currently be enjoyed on iPad, iPhone or iPod Touch, but versions for Android and other devices are coming soon, Booktrack says. Either way, as the reader progresses through the story, the soundtrack keeps pace, with the ability to pause and resume whenever needed. Separately controlled music, sound effects and ambient soundtracks, meanwhile, can be turned off, lowered or raised individually, depending on the reader’s personal preference. The video below demonstrates Booktrack in action: It wasn’t long ago that we covered Push Pop Press and its efforts to bring multitouch capabilities to digital books; now, Booktrack’s focus on sound is equally compelling. Publishers around the globe: you’d better be paying attention! Spotted by: Murtaza Patel