In Mexico, location-based entertainment app learns your preferences

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It's been a veritable parade of location-aware apps in recent months, but one recently caught our eye that seemed a little different. Created by a Mexican company by the same name, Yumbling is a free mobile app that recommends local entertainment options based on the user's current location and preferences. Restaurants, bars, clubs, cafés, movies, plays, concerts and cultural events are all among the entertainment possibilities Yumbling considers, but it doesn't recommend the same suggestions to everyone. Rather, it factors in not only the user's location, but also what it has learned of their tastes, and reportedly even contextual factors…

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