Innovation That Matters

Online micropayments support users' favorite sites

Publishing & Media

Atri is a subscription service that spreads micropayments across web pages based on users' interactivity with their favorite sites.

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We’ve seen how micropayments can be a way for users to support artist creations, or as a response to adblocking, and now Atri will make it easy for users to make micropayments to their favorite sites.


Atri’s platform is a subscription-based service, where users pay USD 10 per month to have this fixed amount split proportionally across their favorite websites. Atri monitors unique identification across platforms such as Facebook and YouTube, then measures users’ level of interactivity with different sites. This model solves some reticence over paying for the web by allowing users to limit the amount they spend and contributing only to the content they appreciate — it also enables them to maintain anonymity. Atri is currently available as a Google Chrome plugin.

Micropayments are being touted as the future alternative revenue for online publishers, diminishing their dependency on ads. How else can websites incentivize users to switch to micropayments for online content?



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