Discovering innovations that matter since 2002

Milk, ketchup, toilet paper and... Art?

Retail

German discount supermarket chain Aldi is about to start selling genuine art at supermarket prices.

German discount supermarket chain Aldi is about to start selling genuine art at supermarket prices. Last month, we brought you the Art *o* mat, a cool network of vintage cigarette machines turned art vending machines, offering artists a new retail and PR outlet, and consumers an easy way to get their hands on affordable ‘works of art’. Now, German discount supermarket chain Aldi is upping the ante by turning hundreds of its decidedly uneventful stores into art galleries. As of next month, German shoppers will be able to buy genuine art from seven German artists, at supermarket prices (EUR 10-15 / USD 12-18 per work of art), in no less than 1,450 Aldi outlets. The initial 100,000 prints will be signed and numbered by their creators. (Source: www.dw-world.de.) Is art the new It-commodity?

Website: www.aldi.com/

Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More