Customised magazine from Lexus, Time & American Express

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Much like the build-your-own-magazine concept from HSBC that we covered last year, a brand-new initiative from Lexus, Time and American Express Publishing is giving consumers a new way to create their own personalised magazine. Dubbed "mine," the free magazine invites readers to choose editorial content from five of eight select Time and American Express Publishing brands: Time, Sports Illustrated, Food & Wine, Real Simple, Money, InStyle, Golf, and Travel + Leisure. Participants can choose to receive their magazine either in a limited-edition print format or online—some 31,000 copies of each print issue and 200,000 electronic copies are available, and readers…

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