Customised magazine from Lexus, Time & American Express
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Update: This New York Times article is worth reading for its background details on Mine’s launch, including a few operational glitches. Some interesting data on uptake, too: “Through its website, Time Inc. made 200,000 digital versions and 31,000 print versions available. So far almost all the print editions have been claimed, while fewer than 30,000 digital versions have been ordered, Lexus said.”
27th March 2009
Website: www.timecmg.com/mine
