Bars use technology to blend online and offline interaction

Bars use technology to blend online and offline interaction

South Africa27 May 2010
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We've already seen a few uses of interactive technology in bars—both at the Adour Wine Bar in New York and in iBar installations around the globe—but until recently, we hadn't yet come across a bar that incorporates an online component in its patrons' interactions. That's exactly what South Africa's MiWorld does, however, with a website, a digital wall and touchscreen tables that facilitate both digital and real-world conversation. To participate in MiWorld, consumers must be invited and given a secret code, which allows them to register online. Then, when they're ready to head out, they can choose one of two…

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