M&M’s Faces takes gravanity to another level

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Back in 2003, we wrote about M&M's personalization service, which lets customers pick colours and have texts and logos printed on M&M's. As we pointed out, it's a great example of mass customization. And of what our sister-site trendwatching.com dubbed gravanity. M&M's has now taken the concept a step further by allowing customers to have their own likeness printed on the candy: M&M's Faces. Ordering is done online: customers upload one or two photos, pick their colours and add up to two different texts to be printed on separate M&Ms. Using a simple interface, they can zoom in or out…

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