Back in 2003, we wrote about M&M’s personalization service, which lets customers pick colours and have texts and logos printed on M&M’s. As we pointed out, it’s a great example of mass customization. And of what our sister-site trendwatching.com dubbed gravanity. M&M’s has now taken the concept a step further by allowing customers to have their own likeness printed on the candy: M&M’s Faces. Ordering is done online: customers upload one or two photos, pick their colours and add up to two different texts to be printed on separate M&Ms. Using a simple interface, they can zoom in or out to select which part of a photo they want to use. A ‘graphic specialist’ then tweaks the photo file, creating a sketch-like rendition that looks good on small pieces of candy (example here). M&M’s Faces are available in 7-ounce bags at USD 14.95 per bag (minimum order: 3 bags); a 5- or 10-pound bulk box for USD 162.50 or USD 312.50; or a variety of 1.6- to 1.75-ounce party favours (minimum order: 20 bags), priced at USD 4.99–6.19 per bag. M&M’s hopes its new personalization option will entice even more customers to tell their stories using candy-coated chocolate, and to share their ultra-personal M&M’s at weddings, graduations and birthdays. Given that most people love to see themselves or their loved ones in print, that seems like a pretty safe bet. 😉 P.S. We’ve covered dozens of businesses that cater to consumers’ gravanity. Check them out here.