Mobile app hosts live auctions on stadium scoreboards

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Stadiums can hold tens of thousands of people, with a filled arena creating an electric environment. Now, Dropit is adding to the ambience with its mobile app that holds live drop auctions on stadium scoreboards so revellers can bid on items throughout the performance. Founded in 2014, the New Zealand-based creation went into the real sport world on the US market in spring 2017 with Major League Baseball’s Spring Training Cactus League, acting as a mass audience activation platform (MAAP). Advertised as ‘adrenaline pumping brand loyalty’, the app generates 60 second drop auctions where the price goes down instead of…

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