Mobile shopping app suggests weather-specific products

Mobile shopping app suggests weather-specific products

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As mobile shopping apps continue to gain popularity, we are seeing brands and startups increasingly look for innovative ways to set themselves apart in an already over-crowded marketplace. There are shopping lists that notify users when their wanted items are nearby, and apps that enable effortless purchasing with a simple swipe action. Everlane, an online retailer known for its affordable basics and focus on transparency, (it even shows production costs alongside retail prices on its site), has now launched an e-commerce app that integrates weather data.

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