Mobile libraries

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Doing good while building its brand, Brazilian bus company Itapemirim has set up a library on wheels. Itapemirim, the major bus carrier in South America, covers more than 85% of Brazilian territory, and its buses travel more than 300 million kilometres per year. The company recently started supporting a project developed by well-known local cartoonist Mauricio de Souza: a library on wheels. The library buses will travel throughout the country to give low income kids the opportunity to improve their reading skills and be exposed to a variety of cultural experiences. Stocked with more than 1,000 books, the mobile library…

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